About us

 ▲

Form the beginning till now, more than 50 units of products are sold out successfully via this online store.
Besides, Publicity is created by this store and me, that I was invited to a magazine interview. This interview was to share my interest, experience and the performance of my online store. This interview was published by U-Beat magazine(大學線月刊。89期。2009年3月).

Reason to choose this product!!
Product Characteristic:  ▲

First, customers are not only buying my products, but also they are buying the lifestyle. Customers are eager to kung fu and art of nunchakus. Uniqness, what I always purse. Innovations, is most valuable asset in my shop. My nunchakus shop would also follow these beliefs. Nunchakus shop’s culture is surmounting tradition which devotes best effort to offer finest quality products. Uniqueness is always an attitude owned by nanchakus shop, which create most valuable product and services to customers.

Second, nunchakus shop takes the market opportunity that is customerization. My nunchakus shop provides unique products and services, which is tailor-made. This services well serves each individual customer. Individual customer can design their own nanchukus that is with their name, preferred color and length of nunchakus. There’s the market niche which is related to mass customerization (MC). MC is well-know trend in recent years, retailer try to tailor-made the product for their valuable customers.  Therefore, only selling nunchakus are not enough that I should well-satisfy my valuable customers with their specific needs and wants.

Third, the craftsmanship is fine, detail and well-designed which is one of the best selling points. There is an experience artist that craves every single line. A nunchakus is designed with a paired of gold dragons, which can consume a whole week to crave. Under this situation, nunchakus are more valuable and more popular among customers. Although customers may not know how to play nunchakus, they still purchase and collect it as a work of art.

Promotion:

1. Advertisement

Advertisement is posted via online platforms. Yahoo, ebay, buystation, xanga and msn are the media to promote Nunchakus brand image and products as well. Most of the advertisement are informative that is related to materials, prices and workmanship. Besides, facebook, geocities and youtube are also the tools to promote this online store. These online site are featuring with product information, product’ videos, personal demonstrations and so on. These means can assist customer to know more about the brand and art of nunchakus.

2. Personal Selling

More advices can be sought and more comments for the shop is welcome.
This store also provides personal service that is to introduce the product features, recommendations for beginners, handling customers’ requests. Customers are welcome to contact me at any ways such as e-mail, msn, mobile, discussion board and so on.

3. Sales Promotion

To provide customer value for value, discounts are always offered. All customers purchases my products, customer can enjoy a free nunchaku lesson. If customers join nunchakus membership, members can enjoy 5% discount. If customers purchases more than three units at the same time, 10% discount will be offered. If customers purchases more than eight units at the same time, there will be 15% discount.

4. Public Relations

Nunchakus online store would like to offer 100 marks for customers.
Nunchakus online store is going to establish with a good reputation. Product and services quality is guaranteed. I would like to delivery the high quality products with excellent service in a quick manner. In order to provide customers an excellent experience with this shop, there are promises for the product quality and services. Return and refund is acceptable.

Moreover, there is publicity created by media. First, In 2009 August, I was invited to an interview which is launch by U- Beat magazine. This magazine is popular among youngsters, especially the university students. Second, yahoo searching engine showed there are 3056 pieces of information that is related to nunchakus online store. This indicates there is a popularity built by this online specialty store.

▲

Product:  ▲

1. Nunchakus
There are different types of nunchakus that is classified by the raw material. Ninchakus are produced by high-quality woods such as sandalwood, rosewood, beechwood and so on. There are different types of sandalwood that are in black, green and red. The most unique and attractive element is that all nunchakus are hand-made. The workmanship is extremely fine and detailed.

2. Embroidery Bag
Embroidery bag is designed in gold and black, which is tailor-made to fit the size of nunchakus.

3. Others
There are some other products that is related to kung fu.

Place:   ▲

Exclusive distribution is a strategy for selling nunchakus. Online store – Nunchakus is launched in the hypermarket.
Without the local limit, does not have the time limit, convenient for customers.

Price:  ▲

Price is marked up according to the cost of production and marketing value. Since the cost of wood is not fixed, it fluctuates according to supply and demand, just like the gold market. It may change everyday. The price range of nunchakus are from HKD$150 to HKD$1700, which is depends on the product uniqueness and the workmanship cost. Others, such as embroidery bag is marked HKD$120.